Mitsubishi Heavy Industries Technical Review
    Vol. 59 No. 3 (2022)   Digital Innovation
    Technical Reports

    Deepening Stakeholder Communication by Utilizing Digital Technology under the New Normal Society

    DI Strategy & Planning Department,
    Digital Innovation Headquarters,
    Mitsubishi Heavy Industries, Ltd.

    Mitsubishi Heavy Industries, Ltd. (MHI) has restructured the way to communicate with our customers and other internal and external stakeholders under the leadership of our ICT Solution Headquarters, and has begun offering digital communication services appropriate for the new normal society. We have developed a virtual experience-type interaction tool "Factory Virtual Tour," which eliminates time and location constraints, fosters deeper mutual trust, and improves the customer experience. Furthermore, we have also established a studio dedicated to filming and distribution to transmit high-quality information to a large number of stakeholders, thereby increasing the opportunities to communicate with them. Our Energy Transition & Power Headquarters began using this tool and service antecedently in fiscal year 2021, and it has been well received from our many customers. This report presents representative examples thereof.