It has been several years since predictions of the "paperless" society were first made. The widespread use of the Internet and cell phones was supposed to eliminate the need for most printed material. Despite the increasing reliance on electronic media, however, there is still a steady demand for print media such as newspapers and magazines. The Paper and Printing Machinery Division of Mitsubishi Heavy Industries, Ltd. (MHI) provides customers with printing equipment, and our Service Center helps customers to produce high-quality printed material. This article describes our approaches to customer service.